Blog #2 10.18.08

Chapter 22: Dramatism

What I found interesting in this chapter was the use of “god term” and “devil term.” I never used this in persuasion before.
When I attempt to persuade people I usually try and identify what is most important to them, and link what I am pitching them with what is most important and how the benefits are linked to my solution. I think if I am consciously using god and devil terms, I can see if this makes a difference in my persuasion.
I will also start paying attention to commercials based around the elections and voting coming up in November. I would like to see if I can spot devil and god terms in the ads.